The European Commission has greenlit the acquisition of Bolloré Logistics by French shipping company Cma Cgm, albeit with stringent conditions aimed at preserving market competition. This move allows Cma Cgm to expand its container transportation and port terminal services portfolio, while Bolloré Logistics brings its expertise in freight forwarding and contract logistics to the table.
However, the Commission's approval comes with caveats, mandating full compliance with commitments proposed by the merging parties. These conditions stem from an in-depth investigation by the Commission, which raised concerns about the merger's potential impact on competition levels, especially in maritime shipping services in the French overseas regions of Martinique, Guadeloupe, and French Guiana.
The Commission's investigation revealed that the merger, as initially notified, could significantly reduce competition by creating strong vertical links between Cma Cgm's container shipping activities and Bolloré Logistics' maritime freight operations in these territories. Concerns were particularly focused on the possibility of Cma Cgm favoring Bolloré Logistics over competitors, given its substantial market share in the affected routes.
To alleviate these concerns, the parties agreed to divest all of Bolloré Logistics' activities in Guadeloupe, Martinique, Saint Martin, and French Guiana, along with several assets in metropolitan France related to these operations. The Commission deemed these commitments sufficient to address the identified competition issues.
Following positive feedback, the Commission concluded that the modified transaction would no longer raise competition concerns. An independent committee, under the Commission's supervision, will monitor the implementation of these commitments, ensuring compliance with the imposed conditions.
This decision follows close cooperation between the Commission and the competition authorities of French Polynesia and New Caledonia, highlighting the importance of a collaborative approach in regulating international mergers and acquisitions.